Business Intelligence: Keeping Businesses Competetive in the Market

You don’t have to own a Fortune 500 company to leverage business intelligence strategies. In the golden age of technology, business intelligence and data analytics are crucial to any organization’s success. Whether you have less than ten employees or you’re pushing 1,000, your business has much to gain.

What Is Business Intelligence?

Data means power. The more data you have, the more precise your BI tools will be when they generate insights and solutions for you.

In running a business, you must utilize software for data-driven decision making . Business intelligence (BI) uses business analytics, data visualization, data infrastructure, and other software and services to turn raw data into actionable insights. A comprehensive overview of your business data will help you tremendously in eliminating inefficiencies in your workflow and generating more revenue.

BI software gathers and analyzes data sets, consolidating them as graphs, charts, dashboards, maps. These curated reports inform you of your business’s state., making it easy to collect and merge the data you need to enact intelligent business decisions.

How Does Business Intelligence Affect My Business Practices?

Decades ago, business owners and stakeholders made business decisions based on their “gut,” hearsay, and previous company performance. With the evolution of technology followed more savvy entrepreneurs and business owners. After all, past practices are not an indicator of future results. Consumer preferences are evolving rapidly, and you need more than the previous year’s strategies to make decisions today.

Gathering concrete data and employing a business intelligence strategy will give you a much clearer picture of your current situation. This equips you with the data you need to keep moving forward. You can identify trends and investigate every aspect of your business as thoroughly as possible, eliminating the guessing game portion of being a business owner. With the right data in hand, decision-making becomes much more objective.

How Does Business Intelligence Improve Office Workflow?

Communication is key to any successful business, no matter its size. All departments should be on the same page and share the same data to meet set business goals.

BI tools and software make business data accessible to everyone in the company. By centralizing all data in one platform, you ensure rank-and-file employees and upper management alike are working with a solid foundation of objective data. This encourages minimal risk of miscommunication or information getting lost along your different processes.

How do I find the Right Business Intelligence Tools for me?

Entry-level business intelligence software is very accessible and easy to use, and further developments for these cloud solutions mean that the future is very bright. Here are some crucial features in your BI software you should look for:

  1. Custom Dashboard: You should have access only to the data you need, no more, and no less. Your BI tools should be flexible and customizable.
  2. Predictive Analysis: Your business decisions will center on these projections.
  3. Seamless Integration: Your BI software should integrate with the systems you already have in place, including CRM, finance, and sales management apps.
  4. Intuitive User Interface: Most of all, you should invest in software that’s easy to use.


Business intelligence tools are the new frontier and they will help take your business to the next level. However, this is easier said than done. If you want to dip your toes into BI, it’s advisable to have experts guiding you along. They will help make sure you have software that suits your needs perfectly.

Technical Paradigm can help your business leverage BI and analytics to understand everything about your processes. Our BI and Big Data consulting services will take your business to the next level. We are also an agency that offers IT staffing solutions to fill your tech-related needs. Contact us today!

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Building a company primed for growth means staffing it with skilled and reliable team members. Time is crucial in the highly competitive IT talent market, which is why it’s a good idea to leave the task of searching, testing, vetting, and interviewing candidates to us. In doing so, you’ll get to focus on what genuinely matters—running your business to the best of your ability.
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