Search engine optimization is the “organic” part of our approach. Organic results consist of any page in Google’s results that isn’t a paid advertisement. SEO is the process of creating and improving content that provides an answer to a Google search. The more pages on your website that Google finds useful, the better your site is at SEO. Identifying keywords that are most likely to lead a visitor to make a purchase is what makes SEO so valuable. Google has a list of more than 200 ranking factors that determine if a website is of high quality, and should be shown to search engine users. This includes technical SEO, which is the process of making all of the useful parts of your website visible to search engines while ensuring that the site loads quickly and doesn’t mislead users about the content they’re about to see.
Technical Paradigm’s team of experienced SEO professionals will help guide your content creation, and website optimization to maximize the amount of traffic to your site. By performing deep keyword research, and completing an exhaustive technical SEO checklist, we’ll make sure that your website is optimized for success.
Pay-per-click marketing is the creation and management of online ads that appear within Google’s search results. Brands big and small utilize online ads to get exposure for search queries that their website doesn’t currently appear for. The secret of an effective PPC campaign is managing return on investment to ensure that the value the ad brings to your company is far greater than the cost of running the ad. The PPC experts at Technical Paradigm excel at managing low-cost, high-return paid ads to get users onto your website. This means managing ads that operate at every level of the customer journey to introduce users to your brand, exhibit the value of your product or service, and ultimately get them to convert.
UI & UX
User interface (UI) and user experience (UX) are two essential aspects of a website’s design. A website needs to be intuitive, and easy for visitors to use. Crafting a user interface that’s simple and well-designed prevents frustration and keeps users on the site. Studies have shown that improving the user experience – even a tiny bit – can dramatically increase conversions.
Responsive Web Design
Because a website can be viewed from computers or devices with a variety of screen sizes, we need to create websites with responsive design. Responsive design means your website detects the size of the screen it’s displayed on, and resizes and optimizes the layout to best suit that screen.