A Guide for Tapping into Crypto and NFT Influencer Marketing

NFTs and cryptocurrencies are on the rise, and if your company is trying to hop on to this trend, you will need to have strategic IT staffing and connect with the right people to succeed in this field. 

Tapping into Influencer Marketing

If you plan to run a crypto or NFT project, you should be looking into crypto and NFT influencer marketing. While influencer marketing is not a new concept, crypto and NFT influencers can affect the worth of a cryptocurrency based on their recommendations.

These influencers allow you to tap into an engaged and targeted audience. This audience is more likely to purchase based on a recommendation from a trusted influencer over that of an engaging media ad. 

Tapping into crypto and NFT influencers can help you attract a wider organic audience and investors, promote brand awareness, and boost your growth.

Marketing through Videos

Influencers can market through different types of content, but the best method is typically through videos for crypto and NFT influencer marketing. Videos are more interactive and allow the audience to understand complex concepts more accessible.

You can also put more information in a video while remaining engaging to your audience. You can discuss the type of content you would like to put out about your brand, whether that’s strictly informative or entertaining.

Content about cryptocurrencies and NFTs can be found on several platforms, including Medium, Instagram, YouTube, and other websites in blockchain niches.

Outperforming Traditional Media Marketing

Influencers use multiple platforms, including TikTok, YouTube, and Instagram. According to Adweek, influencer marketing is estimated to be an over $10-billion industry, and in many cases, it outperforms traditional paid media marketing.

Reports show that influencer marketing is the future of marketing, with more marketers seeing influencers’ ROI on par with paid media marketing.

Finding the Right Influencers

Not every influencer will fit your niche. It is essential to research the influencers that can best represent your brand. You may want to consider the following:

  • A specific platform you want to start promoting your brand in, i.e., YouTube, Instagram, etc. before branching out to others
  • Know your industry through social listening to know the celebrity influencers, micro-influencers, their audiences, and how you can reach them.
  • Set a budget and ROI you want to accomplish, whether you can go for a less expensive smaller influencer or a celebrity

Depending on your goals, you may need a micro-influencer to get started. This can already help your brand take off quickly in the blockchain space. Make sure you monitor the latest trends and patterns in the blockchain industry, as this can be pretty volatile.


If your company aims to succeed in the blockchain space through cryptocurrencies or NFTs, you will need the right staff to get you there. One of the necessary fields you should tap into is crypto or NFT influencer marketing. Getting the right and trusted influencer to market your brand can be crucial to your success.

You will also need IT staffing solutions to ensure that your operations are running smoothly and securely. This staff will help you secure, monitor, and run your business in the volatile blockchain space.

Are you looking for IT staffing firms in Chicago? Technical Paradigm offers top-notch on-staff developers whether you need contractual, contract-to-hire, or full-time staffing.

Your Success is Our Success

Building a company primed for growth means staffing it with skilled and reliable team members. Time is crucial in the highly competitive IT talent market, which is why it’s a good idea to leave the task of searching, testing, vetting, and interviewing candidates to us. In doing so, you’ll get to focus on what genuinely matters—running your business to the best of your ability.
Partner with Us