Hiring For Your Startup? Don’t Forget These 8 Roles

The financial constraints typical to startups make it challenging to gather the right talents. It’s important not to rush through the hiring process so that you can find the right employees for your team. Here are a few roles you shouldn’t put off hiring:

1. Chief executive officer (CEO) and chief operations officer (COO)

CEOs and COO’s are perhaps the two most vital positions in any company. The CEO, usually the company’s founder, is in charge of the overarching strategy. The COO, on the other hand, is in charge of day-to-day operations. 

Most startups have a CEO-founder who recruits someone outside to serve as COO. If you are looking to pitch investors for your company, you must paint a clear picture of your future business by hiring someone to help you fulfill your vision. This person will serve as a vital administrative resource.

2. Product Manager

Product managers are responsible for overseeing product development and bringing a fresh point of view to solving problems. They can be cynical and skeptical, but a good product manager can save you weeks of wasted effort.

An effective product manager is a visionary who can see the big picture and spot the details that are critical to the success of a product. A startup requires someone who can think of making an idea a reality.

3. Salespeople

Salespeople are integral to any startup because they close the deal. Early on, your target customers will be small businesses and individuals. If you can convince a few people to buy your product, your startup will be off to a good start.

Salespeople need to have strong communication skills to make the best case for your product. They must be able to listen to the customer’s needs, be self-confident, and take rejection in stride. It’s essential to hire people who will expand your business and find new avenues to advertise your product.

4. Customer Support Representative

As the saying goes, “Happy customers are the key to success.” Customer support is crucial because your startup will rely heavily on your clients for word-of-mouth advertising. They will also be the ones who determine how you become profitable.

Customer support staff are responsible for responding to customer inquiries and ensuring that clients are satisfied with their experience. They also need to be detail-oriented and able to work independently.

6. CTO or Chief Technology Officer

The CTO is responsible for ensuring that the technical aspects of your business are running smoothly. Your choice of a CTO will depend on the type of business you are running. Consider the skills you will need and whether you will need someone with industry experience.

In addition to technical expertise, your CTO should be able to answer questions and think critically dependably. They should also be able to work well with other employees and your partners and vendors.

7. CMO or Chief Marketing Officer

The CMO is responsible for how customers perceive your product. The CMO will create a product strategy and then execute a marketing plan to sell your product to the largest possible target market. They will need to be creative and analytical, with a background in sales and advertising to help you get the most attention for your product.

8. HR Manager

As your company becomes more established, you will probably need to hire a human resources manager to assist with employee recruitment and training. Your HR manager will also be responsible for employee salaries, benefits, and employee health and safety.


As you can see, startups require a lot of people. Finding the right employees can be tricky, but you should take your time and be thorough with your search. Every employee you hire can directly impact your company’s success.

Looking for IT staffing solutions for people that can help your digital marketing along? Reach out to Technical Paradigm today! We offer recruiting as a service to fill IT roles for large corporations and startups.

Your Success is Our Success

Building a company primed for growth means staffing it with skilled and reliable team members. Time is crucial in the highly competitive IT talent market, which is why it’s a good idea to leave the task of searching, testing, vetting, and interviewing candidates to us. In doing so, you’ll get to focus on what genuinely matters—running your business to the best of your ability.
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