Why Does Responsive Design Matter to You and Your Website?

Making your business website much more user-friendly and in line with the preferred style of search engine crawlers to boost up the website ranking is absolutely essential in this age. However, with so many ways a user can access the internet, be it through a smartphone or even a TV, tracking a user’s journey across the internet is much more complicated than ever! For businesses, this is the challenge faced when attempting to create the best user experience—finding a way to cater to all the users.

That being said, there is a solution to this vast array of methods that users take to access the internet to make a website adaptable no matter what screen they’re displayed on. This solution is known as responsive design!

What exactly is responsive design?

As the name implies, responsive design is a term used to describe websites that are designed to adapt to essentially any screen size out there. This means that a website will set its design differently when displayed on a tiny screen, such as that of a phone, versus a bigger screen like a desktop monitor.

What does this mean for users? Simple! No matter the device they use to access your website, a responsive design means that it can be displayed in such a way to allow for easy reading, navigation, and overall use!

What are the benefits of a responsive design?

As you can tell by now, responsive design truly does matter if you want to be offering the best experience to users as possible. In fact, improving user experience is one of the most significant benefits of responsive design!

Apart from just boosting user experience, a responsive design also offers many other things for the business. For instance, it can help to save a lot of money that would have been used to create another website. What we mean is that if you do not have a responsive design, you will more than likely have to create multiple websites for different devices! For example, you may have a mobile website up while still having a desktop version available. While this solution may work for some, it can hurt your website’s performance in terms of SEO. 

Apart from cost-saving benefits, a responsive design also offers flexibility and scalability. Essentially, for any changes made to the devices of a user, a responsive website will adapt accordingly. You do not need to worry about what your website is about to show up next—responsive design will adapt, always ensuring your website is displayed the best it can be at all times.

Finally, a responsive design can help you capture more visitors and sales. After all, most online visits are done on mobile devices—and if you are aware by now, there are many different devices in the market. With a responsive design, the website can adapt to any of the dimensions it is put through by the device, meaning that users will always be happy to use your website, resulting in a growth of visits and sales!

Conclusion

In summary, responsive design matters to you because it can help you prepare for the future! With its ability to adapt to any screen it is displayed on, not to mention allowing you to focus your SEO efforts on only one website, it is a must-have for any company looking to make it big in the online world. 

That said, responsive designs aren’t exactly easy to implement. If you find it troublesome to set up a responsive website, we recommend reaching out to professional website designers with expertise on the topic. They will help you create your dream website, allowing you to reach out to customers effectively no matter the device they are using to access your website.

Are you looking for an IT staffing firm in Chicago that can provide you with expert web designers to help you build a responsive website? Technical Paradigm offers recruiting-as-a-service to fill IT needs for various businesses ranging from startups to large corporations in the US. Reach out to us today to find out more!