Every single business from around the world shares one thing in common: they collect a lot of data, but that remains to be an understatement. Companies improve their chances of success by gathering data from various sources to understand their audience better, improve their advertisements’ effectiveness, create more relevant products and services, and more! In […]
BY: FAWAD KHAN- Project Management Consultant @KeyMetricsXP As digitization sweeps across every horizontal and vertical market, data has become the new corporate currency. Data is everywhere and growing faster than ever. When data is managed properly, it becomes a competitive advantage for any organization; but without interpretation, it’s only a collection of facts.  Various analytical techniques have transformed […]